Privacy Policy

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We Respect Your Privacy

Version 1.0 – 01 September 2013 – Privacy Policy

In today’s online world absolute privacy cannot be guaranteed, think Wiki Leaks. That said we respect that your  privacy is as important to you as it is to us, therefore we promise that to the best of our ability we will accurately record, secure and protect the information you provide us. The information that follows details how, together, we can achieve this.

Information You Consent to Provide

If you consent to receiving emails but later change your mind, just let us know and we will take you off the list. As best practice our emails contain an unsubscribe link at the bottom of the message, to enable you to quickly and easily unsubscribe from receiving future communications.

If you provide us with information, and later want to review that information, correct it, or have it removed from our database, simply let us know and we will sort that out for you. Simply get in touch via the Contact web page.

The remainder of this policy outlines in more detail: what information we collect and how we do that; how we store your information; how you can access, correct or have that information deleted; and in what circumstances we are required to disclose your information and any unique identifiers we store.

Purpose of Collecting Information

For customers on relation to to personal privacy: We collect information from people to enable us to offer you our services. We need certain information to: deliver services and products to you; to charge you for those products; and to communicate with you in regard to an order or any questions or issues you may have.

For general site users in relation to computer privacy: We also need to record certain information so that we can monitor how well our web site works in order that we can improve it.

No Obligation to Provide Information

You can choose not to provide any personal information please understand thought that this will limit your access to certain web site features, without contact and purchase information you will not be able to purchase products from the online fertility store.

Collection of Information

General Internet Communication and you internet privacy: Your Internet Service Provider allocates your computer an IP address when it is connected to the Internet. When you visit our web site, your web browser sends your IP address and certain other information, such as name of the particular page you want to read, to our web server. Our server has to know your computer’s IP address in order to send that page to you. Other information that is commonly sent is: the type of web browser you are using; your language preference; the web page that referred you to our web site; and the date and time. Please note that sometimes further information can be inferred from your IP address, for example the Internet Service Provider you use, or your computer’s approximate location.

First Party & Third Party Information Cookies

We monitor and analyse how people use our site in order to improve our service and online presence. Our analytics tools help us to monitor the pages you visit, where you enter our web site at what point you leave our site. To do this, our web server sends your web browser information token, called a cookie. If you subsequently view other pages on our web site, your browser may send the cookie back to our server and this allows us to know it is the same person returning as opposed to a new person. Importantly, this mechanism also allows us to record any actions you take, like adding items to shopping carts or information you send us.

Cookies are also used to help us tailor advertising based on the actions you take on our site. We use paid remarketing tools, including Remarketing with Google Analytics to advertise online, which means those ads that seem to be following you around the web; they’re not just a fateful coincidence, a sign that you should join our community or buy products or services from us. They are ads we pay to run. We use remarketing tools with Google analytics where Third-party vendors, including Google and Adroll, show your ads on sites across the Internet.

We and these third-party vendors, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, to optimise and serve ads based on your visits to our website. Big Brother is watching all these goings on too, so if this information is news to you, you find it disconcerting or just outright creepy, you can opt out of being tracked  using the Ads Preferences Manager and/or Google Analytics opt-out browser add-on.

Personal Privacy & Information

There are places throughout the website that you can opt to share with us your personal information such as your email address, name, address. Our credit card processor may also record your credit card number and other information relating to a payment. For privacy protection we do not collect your credit card information nor do we have access to your credit card details as our payment provider Eway and Paypal use encryption technology called Secure Socket Layer (SSL) so that people are deterred from listening in on the transmission between your browser and the web server when you send your credit card details.

Access Your Information

Database: We respect your right to privacy and aim to ensure we record information accurately and  protect your information from being accessed by others. We use modem database technology, firewalls, passwords, and for sensitive information, encryption.

Access: If at any time you want to know the information we hold about you, simply let us know via the contact us web page and we will provide you that information in a timely manner.

Correct: If at any time you would like to update or correct  any information we hold about you, simply let us know via the contact us web page and we will update your that information and provide you confirmation of that changes made.

Disclosure of Information

We will not transfer your information to anyone, except in an exceptional circumstance, such as if another organisation purchased our company, in which case will make all reasonable efforts to advise you of the situation and to seek your permission.

Unique Identifiers

In our database we assign a unique identifier to your information records to maintain accurate record keeping. However we cannot prevent the possibility of creating duplicate records. For example if you choose to access our site anonymously and then on a different occasion choose to purchase products from our online fertility store, disclosing to us your personal information this may create two unrelated records in our database. Because you might use different computers, register with different email addresses, you might clear your cookie cache, or your ISP might change the IP address, we may not be able to link all your records.

As per our Terms and Conditions, we may amend this privacy policy from time to time to reflect changes to privacy law and our customers right to privacy.


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